Oct 15, 2024
John Roescher is the CEO of Raw Materials, 2024's D&AD
Design Agency of the Year. Roescher’s interest in the internet and
technology — and the ability of each to foster connection and
creativity — started at a young age and accelerated once he taught
himself to code. This fascination evolved into a passion which led
Roescher to launch Handsome, a pioneering digital design firm.
Later, driven by a desire to challenge the industry’s growing focus
on efficiency over originality, Roescher shuttered Handsome and
co-founded Raw Materials, where he guides the firm’s pursuit of
unusual wins by balancing rigorous, data-driven processes with a
sense of romance — the imaginative spark that fuels creativity.
Under Roescher's leadership, Raw Materials consistently pushes the
boundaries of what design can achieve.
Ramblings of a Designer podcast is a monthly design news and
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